{12.9} Using Instagram to Build Freedom in Motherhood with Kimberly Espinel of The Little Plantation
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This week on Raising Healthy Mothers, I talk to Kimberly Espinel, an award-winning food photographer, best selling author, Instagram influencer and podcaster.
It's no exaggeration to say Kimberly is one of the most influential food content creators on Instagram in the UK. But when she started out over 10 years ago, she was a mum of a young boy, completely unenthusiastic about returning to her previous 9 to 5 job that had her barely spending anytime with her son.
Craving the freedom to spend motherhood on her own terms, she spent the next few years re-training and building new skills and ultimately created an incredible business that has taken her down unexpected avenues.
So I invited her on to the podcast to talk about building her business and how she fits it into family life, and the lessons she has learnt along the way.
In the episode we discuss...
How Instagram has evolved over the years and how Kimberly has levereged it
The opportunities that running your own business through Instagram can afford the can come unexpectedly
The hustle needed to build your own business in the early days, and the rewards you get out of it
How to use Instagram as a service provider (like me!)
Top tips for a mum thinking about starting a creative business but not sure where to start
This was an enriching conversation – very realistic on the intense effort needed to build a business, and yet incredibly encouraging when seen on the backdrop of the life of freedom she has built while working on something she became passionate about quite by accident.
Resources mentioned:
Kimberly's Books: How to Make Your Food Famous | Creative Food Photography
Free cheat sheet: 6 Essential Free Tools for Instagram
Find Kimberly:
Instagram - @thelittleplantation | Podcast - Eat Capture Share | Website - The Little Plantation
Connect with me:
Instagram: https://www.instagram.com/tashadcruz
Facebook: https://www.facebook.com/tashadcruznutrition
Website: https://tashadcruz.com/podcast
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